Hi, I’m Sam Rufus (சாம் ரூஃபஸ்).
A product designer turning complex systems into intuitive experiences.
Currently at Kofuku Idea Labs, I’ve worked on AI platforms, law enforcement systems, and network monitoring tools for leading organizations like GMR, Berkadia, Fluence, Tenneco, the Indian Army Signals Dept, Hyderabad Cyber Police, and Kolkata Police.
I’ve also led a design team of 5 designers, driving collaboration and delivering impact at scale.
I believe design should make even the most complex systems intuitive, trustworthy, and human-centered—turning advanced technology into experiences people can truly rely on.